A Press Release is a cost effective way of reaching out to the masses and attracting traffic. This strategy is not a new one but is probably forgotten. The uninitiated might be a little apprehensive about this approach but do not fear the simplicity and power generated by doing your own Press Release.
The Press Release must be something very “news-worthy”. This will result in increased traffic and more readerships. This can further be bolstered by proper syndication and selection of the press release. There are numerous online companies that provide inexpensive press release services.
After a launch, there would be an increase in traffic but the backlinks are the one that will create the real impact on the visitor for a longer duration. The website’s backlinks should be tested to ensure that they are not broken.
A press release is a great way for building backlinks while experiencing gains in traffic.